UGC job board for brands
Hire creators who actually post
Most UGC hiring runs on screenshots and hope. Socialync sits on top of the accounts themselves, so the follower counts you filter on and the posts you pay for are both read from the platform.
Post your first campaign
Set the floor, review applicants whose numbers come from the platform API, and pay the creator directly.
Post a campaignPost the campaign, set the floor
Country, language, and per platform minimum followers and average views. Creators who do not clear the floor never see the job, so every applicant already meets it.
Pick from numbers read by API
Follower counts come from the creator’s connected account, and average views come from the posts they publish through Socialync, read from the platform API. No screenshots, no self-reported numbers.
Watch the posts go live
The creator publishes through Socialync and attaches the live post. You confirm delivery, the creator confirms payment, and both sides keep the record.
What you can run
Every one runs on creators whose numbers come straight from the platform.
Sponsored posts
Organic creator posts on their own accounts, or as an Instagram collab post. Pay flat, per post, with a view bonus or by CPM.
How it works
Whitelisting and partnership ads
Run your ads from the creator's handle on Instagram, Facebook and TikTok. The creator earns a commission on results, with no base at delivery.
How it works
UGC videos for your ads
The creator delivers the video and you run it from your own ad account, with a commission on what it drives.
How it works
Retainers
Keep a creator who delivered on a monthly guarantee against commission. Each month pays whichever is larger.
How it works
TikTok Spark Ads run as a whitelisting deal. See how Spark Ads work on Socialync.
You pay creators directly
Socialync takes no cut of what you pay a creator and never holds the money. We verify the work: that the posts went live, on the right accounts, with real numbers behind them. Reimbursement deals, where a creator buys the product and waits to be paid back, are not allowed here at all. They are a common way creators get burned.
Read how hiring works for organic posts, and UGC ads for running creator videos as ads. The UGC platform alternatives pages put other platforms' fees and payment terms side by side, dated and sourced.
Questions brands ask
What does "verified" mean on an applicant?
Follower counts come from the creator's connected account, and average views come from the posts they publish through Socialync in the last 30 days, read from the platform API. No screenshots, no self-reported numbers.
Who sees my campaign?
Creators whose connected accounts clear the floor you set: country, language, and per platform minimum followers and minimum average views. Everyone else never sees it.
How is delivery confirmed?
The creator publishes through Socialync and attaches the live post. You confirm delivery, the creator confirms payment, and both sides keep the record.
How and when do I pay the creator?
You pay the creator directly, on the terms stated on the listing. Socialync takes no cut of creator pay and never holds the money.
What does Socialync cost?
There is no plan. Organic campaigns carry a fee of 5% of what you agree to pay creators, counted when you confirm a job was delivered. Ads campaigns pay 1.5% of attributed sales or 1.25% of ad spend instead. Fees are billed to you monthly. Socialync takes nothing from creator pay, and a Socialync posting plan is not required to use the board.
What happens on the open date and is anything charged before it?
Build your campaign now. A card is verified at signup with a temporary hold that is released right away, and nothing is charged. Your campaign is live the moment the board opens on November 1 at 12:01 PM ET, and the fee is counted when a job is delivered.
What if nobody who qualifies applies?
Adjust the floor or the payout any time, and the campaign stays live while you do. How many qualified creators apply depends on where you set the floor.
What if a creator does not post?
Delivery is never confirmed, so the payment terms on the listing do not trigger. The slot reopens.
Who owns the content?
Whatever the listing states. Usage rights are set before applications open and stay fixed after that.
Do I ship product?
The listing states whether a product ships for the campaign. Reimbursement deals, where the creator buys the product and waits to be paid back, are banned on Socialync.
Which platforms count?
The platforms the creator posts from with a connected account. A campaign can run on eight platforms: Instagram, TikTok, YouTube, X, Facebook, LinkedIn, Threads, and Bluesky.
Can an agency run this for several brands?
Yes. One account can hold several brands, and every campaign carries the same fees. Once a creator has been paid through Socialync there is no limit on live campaigns.
One fee, no plan
No subscription and no seats. Organic jobs carry a fee on what you agree to pay creators, counted once a job is delivered. Ads deals carry a fee on results. Socialync takes nothing from creator pay.
Organic campaigns
5%
Of each job’s agreed pay, counted when you confirm delivery. On a $400 job the fee is $20. Billed monthly.
Ads campaigns
1.25% to 1.5%
1.5% of attributed sales on purchase commissions, or 1.25% of ad spend on the rest. Never both on one campaign.